Your old content may be your most valuable content

Your old content may be your most valuable content
Products and content often has a date where the products are discontinued and content has been old and/or replaced. Your visitors that navigates on the site will not find those pages, but visitors that comes from external sites will still land on those pages. What could you do to not just have them bouncing from your site? ...

Recommendations for related products may be misleading

Recommendations for related products may be misleading
Did you ever think about that when you visit a product in a store, that product may very well be related to other articles in the store. It is often the case that one product may be also be related to others depending on the context where it is used. If you provide the wrong ...